MARY KAY - BEAUTIFUL TOGETHER

The Beautiful Together campaign was created and displayed in a Campaign Plans Book for Mary Kay in the National Student Advertising competition in 2014. Rio Grande Creative of the Southwest University of Visual Arts created a campaign that highlighted the enriching relationships that are built by Mary Kay - both between Beauty Consultants and Consumers, and between the company and consumers.

This campaign took first place in District 12, and finished within the top 6% nationally. Matthias' role on the marketing team was Creative Associate that helped conclude the campaigns concept simply stated in our tagline "Beautiful Together."